Category Archives: Sales

How to use these scripts with Excel Make sure your columns are consistent so that scripts can easily pull variables: FirstName, LastName, Title, Department, Company, Industry, EmployeeRange, City, State, Country, Website PainPoint TriggerEvent Competitor ToolStack ResultMetric CaseStudy DirectDial Email NextStep Build a “MergeLine” column of key hooks for fast, ad hoc personalization when exporting to […]

Commercial sales Most successful high-output B2B teams win by running ultra-segmented lists with clear decision paths, validated contacts and repeatable cadences. Leverage these 7 types of Excel lists to drive more calling, increase reply rates and reduce TTP this quarter. 1) ICP Core Accounts List Construct a squeaky clean company-first list – that aligns with […]